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Interactive Film Research:

Black Mirror: Bandersnatch. 2018. [film] Directed by D. Slade. Croydon: Netflix: 

In Bandersnatch it gives two options each time the audience has a choice, there is usually a 10 seconds time limit for the audience to choose an option. In this scene you are given the option to pick what cereal you want: 

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The intended impact was to let the audience interact more which would show a nice nice change to films on Netflix being the first interactive film on Netflix more older audiences. That would generally get a lot more people to watch it which would make the film do well. Also the multiple endings and options get more people to what it again to find another ending. 

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The target demographic for Bandersnatch is anyone over the age of 15 who likes Sci-fi/Thriller/Tech, they achieved this by adding violence, gore, nudity and profanity, alcohol/drugs/smoking. 

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Black Mirror: Bandersnatch definitely differs from what you'd usually find on Netflix as it's the first mature interactive film on there and it's made by the same populer show Black Mirror. Overall compared to a lot of other interactive films it doesn't really stand out from the crowd with it's simple two options style. The interactivity definitely changed the popularity of Black Mirror as a lot of people would be more interested in it. 

The Walking Dead. 2012. [video game] Directed by S. Vanaman. Telltale Games: 

In this game the audience have choices of what they want to say to other characters usually being 4 options and you get different options to impact the story eventually having two different endings and obviously because it's game everything is interactive. 

Games have always been interactive however giving the player choices that affect the outcome adds a whole new genre to the mix which would definitely entice more people to play it. The fact that it's The Walking Dead as a game increases the popularity as well. 

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The target demographic is people over 15 who like The Walking Dead show or like zombies/horror games in general. They achieved this by obviously setting the game in the same world as The Walking Dead show. 

 

This game does differ from a lot of other games and it's interactivity is definitely more complex than most interactive game and films out there. The interactivity in this game definitely influenced other games in the future to do the same. This game effected audiences by adding something new to the mix. 

Until Dawn. 2015. [video game] Directed by L. Fessenden. Sony Interactive Entertainment: 

Until Dawn is a horror game that gives the player choices that affect who lives and who dies, mostly giving the player two option or multiple dialogue options, here a video of me playing the game and doing very bad. 

 

 

The impact intended was to make a video game be like a slasher horror movie, so they added the choices based around horror movies such as (Evil Dead II, 1987) and (Poltergeist, 1982) along with the video games (Heavy Rain, 2010), (Resident Evil, 1996) and (Silent Hill, 1999). This research helped them make the perfect interactive choices for the game. 

 

The target demographic was for people who enjoy slasher horror films especially the old cheesy ones is the game is undeniably similar to that genre. 

 

This game differs from all the interactive games as it's the only game tailored to be a interactive slasher, which makes unique and showed the gaming community something new.   

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Fischbach, M., 2019. A Heist With Markiplier. [video] Available at: <https://www.youtube.com/watch?v=9TjfkXmwbTs> [Accessed 30 October 2019]: 

A Heist with Markiplier is a interactive YouTube film made by the youtuber Markiplier, the film starts with you robbing a bank with Markiplier and then you get put into scenarios where you have to make a choice between 2 options through which the story progresses. It presents it's options as two clickable boxes that link to different youtube videos that plays out what happens when you choose that option. 

The intended impact was to create something different on YouTube as there's pretty much no other youtuber who have made an interactive film through YouTube, through this general fans of Markiplier would end up watching the film without realising they'd actually just watched a whole film. 

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The target demographic is definitely a young audience due to how over the top it is and how ridiculous the situations are, this does suit Markiplier though as most of his demographic on YouTube are young so it's no surprise that it's targeted at kids. 

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This interactive film bought something that you don't usually see and that's the whole film being in 1st person which really enhances the interactivity with the audience as they feel like they are actually there and something that could the film better is that on YouTube there is an option to watch YouTube videos in VR (virtual reality) so if the audience have the means to watch it in VR it would make the movie 10 times more interactive than it already is.

1500 Word Case Study: 

“Interactive cinema allows the audience to influence or change elements of the film, so their experience can be different to others.” (Kirke, 2020).  Pretty much every other movie has the same ending, the layout can’t be changed, there's no different paths the story can take and it’s all fixed. This is where interactive film differs as it’s literally the opposite, giving the audience that option to influence the movie. This appeals to the audience because they could end up having a whole other experience to someone else which makes the film more interesting as people will want to find the good ending or bad ending or just try to get new unique expiranice. 

 

(Kinoautomat: One Man and His House, 1967) was the first interactive film made by Raduz Cincera and was first screened at Expo 67, Montreal, Quebec, Canada. At the Expo they put buttons on the seat where the audience sat, there were 127 seats, one button was green and the other was red, the buttons were there so the audience could have a majority vote as to what the actor would do. The film itself centres around Mr. Novak who finds himself in various situations that represent moral dilemmas. After the first screening the movie went on to screen at HemisFair ‘68, San Antonio, United States then Kino Sventozer, Prague, Czechoslovakia (1971), Expo ‘74, Spokane, United States, National Film Theatre, London, England (2006), Kino Sventozer, Prague, Czech Republic (2007), Tyneside Cinema, Newcastle Upon Tyne, England (2009 March), Filmfest DC, Washington, DC, United States (2009 April), Vilnius Film Shorts, Vilnius, Lithuania (2012), Unicon, Trnava, Slovakia (2019). The movie is also now dubbed into English and can be shown in Czech or English, French, Italian and German (with subtitles). 

 

Moving on the film (Clue, 1985) also has multiple endings. It is a movie based around the board game Cluedo which is a murder mystery game for three to six players (it was made in 1943 by Anthoney E. Pratt). The movie has three different endings so when it came out in cinemas/theatres different ones would show a different ending, however being a unique movie it didn’t exactly do very well money wise earning $14.6 million at the box office against it’s budget of $15 million in the US. The plot is that six random people arrive at a mansion in New England through each receiving an ominous invitation, further on a seventh person arrives called Mr. Boddy who blackmails each of the six guests and then proceeds to give each of them a weapon consisting of a candlestick, a knife, a lead pipe, a revolver, a rope and a wrench/spanner. Mr. Boddy then demands someone to kill the butler who is called Wadsworth then he turns off the lights to which someone shoots a gun and the lights then turn on to show the dead body of Mr. Boddy not Wadsworth. After a series of events happen causing more deaths and mystery which then eventually leads to one of the three endings. In Ending A Yvette (the maid) murdered the cook and Mr. Boddy on orders from Miss Scarlet, for whom she once worked as a sex worker. Scarlet then proceeds to kill Yvette and the other victims as she is planning to sell the guests’ secrets, she goes to kill Wadsworth however there are no more bullets in the guns she’s using, seeing this Wadsworth disarms Scarlet just as the police raid the house. Then the evangelist revealed to be the police chief congratulates Wadsworth who is actually an undercover FBI agent. In Ending B Mrs. Peacock killed all the victims to cover up the fact that she took bribes from foreign powers. She then holds the remaining guests and Wadsworth at gunpoint to ensure her escape to which Wadsworth for some reason decides to reveal the fact that he’s an undercover FBI agent (I generally still don’t understand how he thought that was a good idea). While going to her escape car Mrs. Peacock is surprised by the police chief who is the evangelist as the police are raiding the house. He then arrests her. In Ending C apart from Mr. Green everyone has killed someone, Professor Plum missed Mr. Boddy with the revolver but then killed him later with the candlestick, Mrs. Peacock stabbed the cook who was a former employee of hers, Colonel Mustard bludgeoned the motorist who was his driver during World War II, Mrs. White strangled Yvette out of jealousy and hatred due to her having an affair with her husband who Mrs. White also killed and Miss. Scarlet clubbed the cop that she was bribing. Wadsworth reveals that he killed the singing telegram girl who Professor Plum had an affair with, he then reveals that he is the real Mr. Boddy and that the Mr. Boddy that Professor Plum killed was the butler. He then proceeds to carry on blackmailing the guests to which Mr. Green pulls out his own revolver and kills Mr. Boddy who then reveals himself to be an undercover FBI agent assigned with getting close to Mr. Boddy before bringing in the authorities to arrest the others as the evangelist is revealed to be the police chief. There was originally going to be a fourth ending however the director Jonathan Lynn decided to take it out “It really wasn’t very good. I looked at it and I thought, ‘No, no, no, we’ve got to get rid of that’”. In the unused forth ending Wadsworth committed all of the murder due to his desire for perfection as he failed at being the perfect husband and perfect butler he decided to be the perfect murderer instead, while getting arrested by the police and the FBI he escapes, driving a police car however three police dogs jump at him from the back it thats the end. The theatre was given one of the three endings and when it came out on VHS and DVD you got all three endings with it. This movie isn’t as interactive as for example (Black Mirror: Bandersnatch, 2018) or Kinoautomat but it started to show interactive movies fully digitally as before Kinoautomat was shown on stage as the audience watched.

 

“An Alternate Reality Game (ARG) is an interactive networked narrative that uses the real world as a platform and employs transmedia storytelling to deliver a story that may be altered by players’ ideas or actions.” (Alternate reality game, 2021). It’s defined by a lot of player involvement with a story that takes place in real time and evolves through players responses. An example of this is the movie (Cloverfield, 2008) where they made The Clover ARG which is the multimedia created for the film through primary use of the internet, as well as other media. They pretty much used multiple different sites and blogs and used them to promote the movie. 

 

3D movies have been a thing for a long while with the movie (Avatar, 2009) boosting it in popularity. 3D films are enhanced filmed content that displays what looks like a 3 dimensional movie. The films are obviously on a 2 dimensional screen however the audience wear special glasses that give them the 3D effects. However 4D is better as it targets other senses 3D films cover the sense of sight but 4D films enhance the sense of touch and smell, usually they include snow machines, mist, moving chairs and water like in Shrek 4-D there’s a waterfall scene which is made more tense by the fact that they add water droplets that land on the audience. Smell wise they usually spray stuff into the room making it smell a certain way sometimes the audience even get gently whipped or strong puffs of air to make it feel more interactive. In cineworld and other cinemas they even have their own room dedicated to 4D experience. 

 

With today's modern technology interactive movies have come a long way since the likes of Kinoautomat and Clue. With popular streaming platforms like Netflix releasing interactive films such as Black Mirror: Bandersnatch and the interactive Bear Grylls show called (You vs. Wild, 2019). These films simply take the idea of Kinoautomat’s button idea and implements it into the screen. Typically the viewer will get the option between two on screen choices which they simply have to press the screen and their option takes them to their desired outcome. Even the gaming industry has made interactive films which sound it like it doesn’t make sense however the PS4 game (Erica, 2019) which is about a girl who has nightmares about her past and gradually she starts to unravel the truth about her family’s past, it starts off with the character Erica trying to identify her father's killer through her nightmares and eventually goes to Delphi House which is an asylum that her parents used to work and she eventually finds out some deep and nasty secrets about the place and her parents. The interactive part of this game is that at certain important scenes the player has to make a choice that unravels a certain narrative. 

Bibliography:

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Found Footage Films:

Found Footage films are films where most of the film or all of it is filmed in a way that looks like the footage has been found for example the whole film could be through a cam-recorder. Usually the actor themselves hold the cameras making the shots seem amuture like and shaky.   

The Blair Witch Project. 1999. [film] Directed by E. Sanchez and D. Myrick. Onyx:

After watching the film I won't lie I was scared to go to sleep, as someone who frankly is a massive pussy watching a found footage horror movie at night wasn't the best decision i've made however it was very good. Personally I find horror films repetitive most of the time but this one was different I guess you could say that the found footage element made it better and unique and yes that is most of however I feel the general idea of it is scary and good as well. I think with the found footage it makes the film realistic like you really are watched found footage and I love that you can never really see what's attacking the characters and you can only assume, it's a good way of making the audience use their imagination which in a way makes the film more scary and mysterious. Outside of the movie I think it's so cool that with a small budget they managed to make so much from it is very inspirational. 

Paranormal Activity. 2007. [film] Directed by O. Peli. Paramount Pictures:

Just as before this film scared the life out of me especially the whole premise of watching people getting haunted through cameras in a house. I guess I find that scary because you literally watch people get haunted and there's nothing you can do about it you feel helpless in a way. The plot is that of simply a couple recently moved into a new home and getting increasingly disturbed by a, I would say, demonic presence. This film really doesn't fail on getting to the same standards as The Blair Witch Project which isn't an easy task seeing as after The Blair Witch Projects success a lot of people released a lot of horror films in the same format pretty much trying to copy Blair Witches success but almost none of them were as good as Paranormal Activity. I think the best thing about the movie is how simple it is, it's simply just a couple being haunted and I much prefer that to a dude who kills teens through their dreams and has no sense of style.  

Questionnaire:

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From this you can see that majority of people like interactive films however there is quite a big majority of people who don't like them so maybe interactive films aren't actually too popular with today's audiences. 

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So it's seems to be here that shorter interactive films are the go to option at the moment with the same amount of people choosing really short or long.

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Nobody like comedic interactive films however that could be because there aren't actually many comedic interactive films. Horror and action seem to be the most popular genres with crime being average which is strange as crime would be a good genre for interactive films as the audience could for example investigate a crime scene on their own accords. 

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It seems like people like minimal interactive options however a lot of people like a lot of interactive options as well. With more options the film would definitely make the audience fell apart of the film however I don't think almost no option is too bad some people like to relax for a bit while watching a film.

Practical techniques:

I used sites like Celtx to write my script I found it very easy to use and helpful seeing as I am stuck at home (examples on the pre-production page). I've also explored the game making site construct for making the film interactive it was good but I would rather use youtube end cards.

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