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The project task was to create a 30 second film with the choice of 4 genres being action, horror, sci-fi or comedy. I chose to do a horror film. I planned on making a dark horror where the character walks to a train crossing and gets hit by a train obviously committing suicide. I planned for pretty much the whole film to be set at night. 

 

Before I filmed my project I done some research on influencers, product placement, genre conventions, click-bait, leading lines etc, target audiences, Edgar Wright and social media teasers. A lot of this research I found quite helpful especially genre conventions and learning about stuff like leading lines also learning about Edgar Wright helped to shorten my film to 30 seconds. I could've improved my research by just generally research things a bit more and doing more practical examples myself, this would've probably of made my project look better. 

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The target audience for my 30 second film are mainly young adults to late 20's, it's definitely tailored towards the age bracket of 15-18. Everyone who has seen my 30 second film thinks it's good and that it's gets across the message, one person also it gives off a good creepy vibe to which I agree. The feedback I got was mostly positive everyone liked the song choice, the ambiance and the eeriness, someone also thought the ending was very powerful. The only cons I really got was to improve on sound leveling to which I completely agree.   

 

Throughout this project I've definitely improved on my research skills, editing skills and filming skills. As I've never properly edited before I feel I have definitely improved a lot with that. I have learnt to use Wix, Adobe Premiere Pro, Adobe Photoshop and zoom. There were a lot of challenges for instance I had to record with my phone and because I didn't have lighting I had to use a bike light. I still need to get better at editing and researching for sure but that's pretty much it. The skills I have learnt through this project can definitely help me produce more project like in the future.      

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I am really happy with the feedback I got, it came out as well as it could to be completely honest. I fully agree with everything people have said and I agree that in order to improve my film i'd need to sort out the sound leveling. The impact on the audience if I change it would be that they don't get ear damage from the volume.

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